Good Life Fitness

I designed this artwork for a campaign that was developed by a marketing company to give visitors a discount based on the size of their waste.  The idea was to keep the campaign tasteful but get the point across to an audience that was looking to loose weight and wanted to join for a discounted price. I created two mail out campaigns that were designed to influence both genders separately. The Russian doll was designed for females and the working man campaign obviously for men.

Good Life Fitness